# Detailer Marketing HQ > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for auto detailers and car washes. Every service is offered as a free 14-day trial to auto detailers and car washes; start by texting or calling (385) 832-6175. ## Benchmark data - [Auto detailers and car washes on Google benchmark report](https://detailermarketinghq.com/benchmarks/): 73,083 listings, 51 states. Median reviews 24; 34.3% have no website; 37.2% have under 10 reviews; median reviews with a website 51 vs 5 without. ## Guides - [Hiring a marketing agency for a detail shop, or doing it yourself](https://detailermarketinghq.com/guides/choosing-a-marketing-partner-detailing/): What detailing marketing actually costs, the red flags in a pitch, which pieces an owner can run alone, and why any real firm will work before it invoices. - [Seasonality for detailers: the slow months and what to do about them](https://detailermarketinghq.com/guides/seasonality-slow-season-detailing/): The detailing calendar month by month, how weather kills a mobile week, and the fleet, dealer, membership and gift card plays that carry January and February. - [Pricing and quoting for detailers: bands, good better best, and deposits](https://detailermarketinghq.com/guides/pricing-and-quoting-detailing/): How to price details and coatings, present three tiers so the middle sells, take deposits that end no-shows, and quote from photos without underbidding. - [What a missed call costs a detail shop, and the follow-up that fixes it](https://detailermarketinghq.com/guides/missed-calls-follow-up-detailing/): Speed to lead for detailers, missed-call text-back, the follow-up sequence for quote requests, and the real monthly cost of a phone nobody answers. - [Website essentials for a detailing business: the seven things it must do](https://detailermarketinghq.com/guides/website-essentials-detailing/): What a detailing site needs to book cars: pricing bands, service pages, gallery discipline, online booking with deposits, speed, tap to call and proof. - [How detailers show up in ChatGPT, Perplexity and Google AI answers](https://detailermarketinghq.com/guides/ai-search-chatgpt-detailing/): What ChatGPT, Perplexity and Google AI actually read when somebody asks for a detailer nearby, and the changes that make your shop the one they name. - [Instagram, Facebook and TikTok ads for detailers that book cars](https://detailermarketinghq.com/guides/facebook-instagram-ads-detailing/): The before and after video formats that convert, offers that work, budgets, retargeting, and why a viral detailing reel usually produces zero bookings. - [Google Ads for auto detailers: what to run and what wastes money](https://detailermarketinghq.com/guides/google-ads-for-detailers/): Budgets, campaign structure, negative keywords and realistic cost per lead for detailing and ceramic coating searches, plus what drains a small budget. - [Google Business Profile setup for detailers, mobile and fixed](https://detailermarketinghq.com/guides/google-business-profile-detailing/): Categories, service areas, the services list, photo cadence, posts and Q and A, set up correctly for a mobile detailer or a fixed shop that wants the map pack. - [How detail shops get more Google reviews, starting at handover](https://detailermarketinghq.com/guides/get-more-google-reviews-detailing/): The handover ask that works for detailers, the exact text to send, review pace targets for mobile and fixed shops, and how to handle the one-star that lands. ## Blog - [The coating window opens in two weeks. Here is the plan.](https://detailermarketinghq.com/blog/the-eight-week-coating-window/): September and October are when coatings and correction actually sell. A four week plan to fill those bays before the weather turns and the phone quiets. - [What should a full detail cost in 2026?](https://detailermarketinghq.com/blog/what-should-a-full-detail-cost-in-2026/): Typical US price ranges for interior, full detail, correction and coating this year, and why refusing to publish a number hands the booking to somebody else. ## Services (each a free 14-day trial) - [Google Ads management for auto detailers and car washes](https://detailermarketinghq.com/services/google-ads-management/) - [Facebook and Instagram ads for auto detailers and car washes](https://detailermarketinghq.com/services/facebook-and-instagram-ads/) - [AI search optimization for auto detailers and car washes](https://detailermarketinghq.com/services/ai-search-optimization/) - [Local SEO and Google profile for auto detailers and car washes](https://detailermarketinghq.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for auto detailers and car washes](https://detailermarketinghq.com/services/website-design/) - [Social media management for auto detailers and car washes](https://detailermarketinghq.com/services/social-media-management/) - [Review generation and reputation for auto detailers and car washes](https://detailermarketinghq.com/services/review-generation/) - [Missed-call text-back for auto detailers and car washes](https://detailermarketinghq.com/services/missed-call-text-back/) - [Email and SMS campaigns for auto detailers and car washes](https://detailermarketinghq.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for auto detailers and car washes](https://detailermarketinghq.com/services/bookkeeping/) - [Appointment setting for auto detailers and car washes](https://detailermarketinghq.com/services/appointment-setting/) - [Analytics and reporting for auto detailers and car washes](https://detailermarketinghq.com/services/analytics-and-reporting/) ## By state - [Auto detailers and car washes marketing by state](https://detailermarketinghq.com/detailing-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://detailermarketinghq.com/calculator/) - [Free 14-day trial](https://detailermarketinghq.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://detailermarketinghq.com/faq/) - [About and method](https://detailermarketinghq.com/about/)