Email and SMS campaigns for a detailing business
Your past customer list is the cheapest revenue in the business and most shops do not have one. Only 17.9% of listings in this trade publish an email address, and the number of owners keeping a proper customer database is smaller still. Every car you have detailed is a name, a number, a vehicle and a date.
The offers write themselves because the work is seasonal. Spring pollen and winter salt, pre-holiday interiors in November, lease turn-in cleanups, and the six-month reminder for anyone who bought a coating and needs a maintenance wash to keep the warranty valid.
A text to 400 past customers costs a few dollars and usually books three to eight jobs the same week. Expect 20% to 40% open rates on email and much higher on SMS.
Two weeks in you should have the list built, cleaned and one campaign sent with bookings you can count.