Blog
Short, useful posts for auto detailers and car washes, published several times a week.
The next 30 days: sell a pre-salt protection package before the first snow
Bookings drop when the cold comes, but road salt is weeks away. A 30-day plan to sell a winter protection package to the drivers who will need it most.
2026-10-31
Reader question: how do I charge for pet hair without losing the booking?
A detailer asks how to charge extra for dog hair without customers backing out or leaving a bad review. How to price it, where to say it, and the exact words.
2026-10-29
Reader question: Is it worth posting on my Google profile every week, or is that busywork?
A detailer asks whether weekly Google Business Profile posts bring in work. A plain answer on what posts do, what to post, how often, and what matters more.
2026-10-27
Gift cards or prepaid wash packages for the holidays: when each one wins for a detailer
Gift cards and prepaid wash packages both bring holiday cash into a detailing business. Here is when each one wins, how to price them, and how to sell them.
2026-10-24
What a website with online booking costs a detailer, and the month it pays back
A plain cost breakdown of a detailing website with online booking and deposits, what you pay up front and monthly, and how many details it takes to break even.
2026-10-21
Reader question: Should I run a winter discount or just ride out the slow months?
A detailer asks if a winter discount brings work or trains customers to wait. When a discount pays, what to offer instead, and how to fill December to February.
2026-10-18
Online booking or a phone call: two ways to book a detail, and when each wins
Some detailers swear by a booking link, others by a phone call and a quote. When online booking fills your week, when it loses big jobs, and how to run both.
2026-10-15
What a maintenance wash text program costs a detailer, and the month it pays back
A detailer's cheapest repeat work is the customer who already paid for a full detail. What a reminder text program costs, and the rebookings that cover it.
2026-10-12
Reader question: I am mobile only. Should I hide my address on Google?
A mobile detailer asks whether to show a home address or switch to a service area on Google. The plain answer, the rules, and what it changes for ranking.
2026-10-09
Google Ads or Instagram for ceramic coating jobs: when each one wins
Two ways to sell a $900 to $2,000 coating job. When Google search ads win, when Instagram wins, what each costs, and how to tell which one fits your shop.
2026-10-06
Deposits or reminder texts: two ways to stop no-shows, and when each wins
A detail shop can fight no-shows with a card on file or with a reminder sequence. What each costs, what each does to bookings, and which one fits your menu.
2026-09-09
The coating window opens in two weeks. Here is the plan.
September and October are when coatings and correction actually sell. A four week plan to fill those bays before the weather turns and the phone quiets.
2026-09-04
What should a full detail cost in 2026?
Typical US price ranges for interior, full detail, correction and coating this year, and why refusing to publish a number hands the booking to somebody else.
2026-08-08
Try any marketing service free for 14 days.
Pick anything we do. We run it for your detailing business for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.